Watch Horrors

Watch Horrors embodies a new take on how we define elegance. Assisted by a complex family of shapes, dominant details, and an elaborate band, Watch Horrors makes its dark presence known. The client was intrigued by bold watch designs and industrial details.

We began by researching where the gap exists in this industry, and the best strategic way to approach filling that gap. We entered the design phase by exploring aggressive design features. This watch still had to follow simple stylistic guidelines set by today’s trends. While respecting today’s trends, our product strategy team focused on creating a timeless design that speaks volumes to users and spawns brand identity for successor products to follow.

Within 24 hours of this project being made public, it was featured on the homepage of Yanko Design for three days. Yanko Design is ranked #1 design blog in the world, with over 6 million page views per month.

“If Alienware converted into a humanoid, this is the watch it would inherit” – Yanko Design