Product Strategy

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A well rounded product requires more than a good design and cool functions. A well rounded product should hold real value to its customers while generating substantial revenue to the company. Our product strategy team focuses on the end user, and how they will view your product when it hits the market. This is a complex study that requires personal attention to each individual product. We follow four simple steps to ensure that your products launch makes an impact in the market.

Experience Insight is more crucial to certain projects than others. Our experience in the consultancy side of product development has helped us to quickly understand products and their relative markets prior to beginning design. We have developed unique methods of conducting trend and market research, and we apply these techniques to every project.

Brand Strategy will determine how well this product fits in your company, and if there is a certain direction we should be aiming for with this new product. Whether the product is an addition to an existing company, or is the introductory product for a new company; branding is the most effective way to solidify its presence in its related market.

Market Approach is one of the final steps before a product enters the design phase. Understanding where this new product fits in the current market is crucial to having a successfully launch. If the proper research is completed prior to the design, it is often made clear the features a new product should avoid, and which should be included. This is where product growth comes into play.

Product Growth is often considered after a product is launched, which is a big mistake. Prior to launching, we analyze the markets anticipated response to the first product, and can forecast the features that the end user will eventually want. It is also important to implement product growth prior to beginning the design because there may be parts that can be re-used on successor products which will save time and money for the company in the future.